Look up terms used in the product identification industry.


A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Readability:

The quality of a nameplate, label, decal, or sign's overall design that allows the viewer to correctly interpret the information presented on it and the optimum time and distance in which this can be done. Letter size, style, and color contrast between the letters and the background contribute to readability.
See Legibility.

Reflective Sheeting

A vinyl film with very small glass or glass-like materials encapsulated below its surface, creating the ability to reflect light. Signage created on reflective sheeting increases its visibility, especially in low light conditions. Different grades are available for various environments.
See Reflective Vinyl Film on our Materials Reference Chart.

Reflective Vinyl Film

See Reflective Vinyl Film on our Materials Reference Chart.

Registration

(1.) The exact placement of successively printed images to achieve a desired color or effect.
(2.) The exact application of shearing, cutting, machining, or die-cutting operations to align with a previously printed image.

Removable Vinyl Film

See Removable Vinyl Film on our Materials Reference Chart.

Resolution

(1.) The number of dots per inch (dpi) in bitmap form - the higher the number, the more precise or crisp an image will appear. In computer video, the number of pixels shown on a screen - the higher the number, as measured pixels horizontally and vertically, the more precise the picture image.
(2.) The degree of accuracy that a machine can print or cut in relation to a theoretical, perfect location or coordinate.

Reverse

The printing or imaging of a background rather than the copy on an item. The copy shows through as the color of the substrate. Similar to a negative when working with film.

Reverse Engraving

See Reverse Engraving on our Processes Page.

"Right Reading Emulsion Side Down"

Used to describe a piece of film art. Right reading refers to the direction that copy and/or an image faces on a piece of film. Right reading means that the copy is readable and not backwards. The film used in pre-production consists of a thin, clear sheet of acetate coated with a light-sensitive emulsion on one side. After exposure and developing the emulsion is converted to a black image. Therefore "right reading emulsion side down" means: When looking at the front side of a piece of film, the image is facing the correct direction (copy is readable), and the emulsion side of the film is furthest away from you (on the back).

 

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